Anna Han

<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:media="http://search.yahoo.com/mrss/"
	
	>

<channel>
	<title>Anna Han</title>
	<link>https://annahan.lol</link>
	<description>Anna Han</description>
	<pubDate>Tue, 16 Jun 2026 20:08:19 +0000</pubDate>
	<generator>https://annahan.lol</generator>
	<language>en</language>
	
		
	<item>
		<title>Landing</title>
				
		<link>https://annahan.lol/Landing</link>

		<pubDate>Wed, 17 Jan 2024 00:22:35 +0000</pubDate>

		<dc:creator>Anna Han</dc:creator>

		<guid isPermaLink="true">https://annahan.lol/Landing</guid>

		<description>ANNA HAN

I’m a UX/UI designer who leads by problem finding first in order to problem solve effectively &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;


	&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; My 6 years across UX/UI, qualitative research, and graphic design means I own the full arc — from leading discovery workshops to crafting the final screens


	︎&#38;nbsp;︎&#38;nbsp;︎ &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
	
Currently seeking new opportunities in Berlin, Germany
</description>
		
	</item>
		
		
	<item>
		<title>All Projects Header</title>
				
		<link>https://annahan.lol/All-Projects-Header</link>

		<pubDate>Wed, 17 Jan 2024 00:22:36 +0000</pubDate>

		<dc:creator>Anna Han</dc:creator>

		<guid isPermaLink="true">https://annahan.lol/All-Projects-Header</guid>

		<description>ALL PROJECTS&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;
</description>
		
	</item>
		
		
	<item>
		<title>How do you lead an online conference that’s under-resourced and paid €0?</title>
				
		<link>https://annahan.lol/How-do-you-lead-an-online-conference-that-s-under-resourced-and-paid-0</link>

		<pubDate>Fri, 08 May 2026 08:00:27 +0000</pubDate>

		<dc:creator>Anna Han</dc:creator>

		<guid isPermaLink="true">https://annahan.lol/How-do-you-lead-an-online-conference-that-s-under-resourced-and-paid-0</guid>

		<description>
	How do you lead an online conference that’s under-resourced and paid €0?&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;

	
	 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Define roles clearly, protect your team, and be ready to pivot instantly


&#60;img width="2160" height="1502" width_o="2160" height_o="1502" data-src="https://freight.cargo.site/t/original/i/869b6e58ff78b0eac508d97f2a7e8ae442ba1414e0417a24c2560a33786fe1b4/NGC_1.jpg" data-mid="248021208" border="0" alt="Team leads of SDN Next Gen Conference 2023 closing the first day of our 2 day online event. At the top right corner is me; I lead the Marketing and Visual volunteer team of 7, we were located across 5 unique timezones." data-caption="Team leads of SDN Next Gen Conference 2023 closing the first day of our 2 day online event. At the top right corner is me; I lead the Marketing and Visual volunteer team of 7, we were located across 5 unique timezones." src="https://freight.cargo.site/w/1000/i/869b6e58ff78b0eac508d97f2a7e8ae442ba1414e0417a24c2560a33786fe1b4/NGC_1.jpg" /&#62;


	Achievements&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	SDN Next Gen Conference’s two day online event attracted more than 300 registrants&#38;nbsp;from over 40 countries, and scored a 9.2/10 rating.As the Marketing and Visual team lead of 7, in 6 months we increased SDN Young Talent Board’s LinkedIn and Instagram followers by around 80%:︎ 84% increase (929 ︎︎︎ 1710 followers)︎ 77% increase (495 ︎︎︎ 877 followers)


	Summary &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	COMPANY

The Service Design Network Young Talent Board (Remote)SECTORService design; Event design; VolunteeringDURATION6 months, 2023

	RESPONSIBILITIESTeam leadership, People alignment, Global collaboration, Project management, Workshop design

CONTRIBUTORSMarketing and Visual volunteer team of 7, SDN Next Gen Conference 2023 volunteers, The Service Design Network’s Head of Marketing
View the SDN Next Gen Conference 2023 website︎︎︎
Experience the accompanying Metaverse︎︎︎
Play in our Afterparty Metaverse︎︎︎

	
	Objective&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	The Service Design Network Young Talent Board (SDN Young Talent Board, or YTB) is a new initiative from The Service Design Network (SDN) founded in 2022. It was formed to bridge the gap between education and professional practice, and create a more diverse and equitable service design industry. 
Through its own annual online event called SDN Next Gen Conference, YTB strives to nurture a vibrant, global community of service design students, young professionals, and career changers.
The conference is entirely volunteer driven, each edition created in 6 months, by a team of students or designers with less than 5 years of service design industry experience.I joined the sophomore SDN Next Gen Conference 2023 as the Marketing and Visual team lead. This team is responsible for the conference’s look and feel, content creation, conference brand narrative, promotional strategy, and social media channels management. By this point I had 3 years of UX Auckland community organising experience, managing&#38;nbsp;their Instagram account, visual content creation, event photography, and general monthly event planning.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; It was because of this background I knew I had the right skills to offer YTB and their conference. I also wanted to practice leadership in a fun setting, in a design discipline I care about.


&#60;img width="2551" height="1214" width_o="2551" height_o="1214" data-src="https://freight.cargo.site/t/original/i/46dc8a203c2d62d2c3665836b1412b02d5db4a61e5b203998be12ef6bb9b1c04/NGC_2.png" data-mid="248021229" border="0" alt="A sample of my team's visual identity co-creation process: moodboard, ideation, refinement, decision" data-caption="A sample of my team's visual identity co-creation process: moodboard, ideation, refinement, decision" src="https://freight.cargo.site/w/1000/i/46dc8a203c2d62d2c3665836b1412b02d5db4a61e5b203998be12ef6bb9b1c04/NGC_2.png" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c831aeda3146e1db4cfb5c179b936374d3f2ee3f1064997d84726701e2a2553b/07_SDN-Next-Gen-Conference.jpg" data-mid="248021210" border="0"  src="https://freight.cargo.site/w/1000/i/c831aeda3146e1db4cfb5c179b936374d3f2ee3f1064997d84726701e2a2553b/07_SDN-Next-Gen-Conference.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/18e47e69fd530b1f6c11e9b41ed31152bca4eeaee8d2274ac4c792afc149bbde/18_Concept.jpg" data-mid="248021211" border="0"  src="https://freight.cargo.site/w/1000/i/18e47e69fd530b1f6c11e9b41ed31152bca4eeaee8d2274ac4c792afc149bbde/18_Concept.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8476a5db8d025ee28407b19bdc3ac549f12872464e5e07e2c2a925f90de77b4b/19_Shapes.jpg" data-mid="248021212" border="0"  src="https://freight.cargo.site/w/1000/i/8476a5db8d025ee28407b19bdc3ac549f12872464e5e07e2c2a925f90de77b4b/19_Shapes.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/39ffc9326f5e747dc702dbb35aa1e4196f09fd84db37fe7891ee65616ed12dda/20_Typography-treatment.jpg" data-mid="248021213" border="0"  src="https://freight.cargo.site/w/1000/i/39ffc9326f5e747dc702dbb35aa1e4196f09fd84db37fe7891ee65616ed12dda/20_Typography-treatment.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2d8abbbbb5f0ffea06063abbda6e333b7bed1582ec8763b01c0a453b2a934195/21_Application-examples.jpeg" data-mid="248021214" border="0"  src="https://freight.cargo.site/w/1000/i/2d8abbbbb5f0ffea06063abbda6e333b7bed1582ec8763b01c0a453b2a934195/21_Application-examples.jpeg" /&#62;
Excerpts from the SDN Next Gen Conference 2023 brand guidelines. Because the conference theme was future-facing, “Beyond Service Design in 2025”, the visual identity needed to reflect that. Although we explored exciting, illustration-based narratives too, the final concept still needed to be easy and quick to execute day-to-day. The concept was co-created by the Marketing and Visual team through multiple workshops.


	Approach&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	
	Though earmarked to start with 5 volunteers, only 1&#38;nbsp; joined my team at kickoff! To prepare for new recruits, I crafted a welcome email pack and always commenced their volunteering with a one-on-one walkthrough call. As volunteers joining mid-flight, their first challenge would be catching up on knowledge gaps. Although personal onboarding is extra admin and time, I believed it’d greatly enable an enjoyable volunteer experience.
My Marketing and Visual team eventually grew to 7, a truly global crew located across 5 unique timezones. To compensate for the time differences I relied on polls/voting, weekly meetings on alternating days/times, meeting text summaries, and asynchronous over-communication. &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; I already knew it’s crucial to over-communicate when working remotely using asynchronous tools, in order to be perceived as typically communicative


I quickly learned it’s best to start using a project management tool ASAP. For my team, I found a Trello-type tool worked best because of its simple usage that’s still easy to overview.I encouraged everyone to work smarter through AI tools: ChatGPT was great for synthesising long notes and generating social media captions, but Caption Spark was better for unique hashtags. Descript is a straightforward video editor, and DALL-E could generate specific images.
Through  proactive and frequent communication, regular meetings, and appropriate workshops, my team co-created the creative direction of SDN Next Gen Conference 2023. We continued to complete tasks and collaborate with other teams, in an endurance marathon until the conference D-Day (May 26–27, 2023).


&#60;img width="2067" height="1278" width_o="2067" height_o="1278" data-src="https://freight.cargo.site/t/original/i/d09fb1d098051a9114a44ca1af52a5748f276c4638ec3967c6002455d3875371/Screenshot-2024-01-30-at-12.19.43AM.png" data-mid="248021215" border="0"  src="https://freight.cargo.site/w/1000/i/d09fb1d098051a9114a44ca1af52a5748f276c4638ec3967c6002455d3875371/Screenshot-2024-01-30-at-12.19.43AM.png" /&#62;
&#60;img width="2067" height="1271" width_o="2067" height_o="1271" data-src="https://freight.cargo.site/t/original/i/c9fda950f527cf122c27c9becbf7db7a38fd49f9089b0afab1baeaced1430338/Screenshot-2024-01-30-at-12.20.09AM.png" data-mid="248021216" border="0"  src="https://freight.cargo.site/w/1000/i/c9fda950f527cf122c27c9becbf7db7a38fd49f9089b0afab1baeaced1430338/Screenshot-2024-01-30-at-12.20.09AM.png" /&#62;
&#60;img width="1301" height="1119" width_o="1301" height_o="1119" data-src="https://freight.cargo.site/t/original/i/da7617b771440f16f9252119ccd7747e58391bb02ba423060f1e6ebea84e8d96/Screenshot-2024-01-30-at-12.21.22AM.png" data-mid="248021217" border="0"  src="https://freight.cargo.site/w/1000/i/da7617b771440f16f9252119ccd7747e58391bb02ba423060f1e6ebea84e8d96/Screenshot-2024-01-30-at-12.21.22AM.png" /&#62;

Pages from the Marketing and Visual team's Figma file. Designing was delegated to my team members. I would quality check and complete tasks my members didn’t have capacity to finish.


Insight&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	In my 6 months of volunteering, my key learnings about leadership can be summaried in 6 principles:

Make your own rules, but co-create and collaborate for everything, including prioritisation
There’s really no rules for how to do anything, just make it up! The tool or method doesn’t matter; do what needs to be done to keep people moving forward. The only caveat being collaboration is faster in the end because everyone gets informed at the same time, which is perfect for a remotely working global team. This does not mean you must wait for everyone’s schedules to align. Simply offer the best time and space, arrange for asynchronous participation, and inform “If you don't attend, your perspective won't be included”.

Rather than planning exhaustively, it’s better to be agile
Life will happen; expect the unexpected. It’s more important a team is flexible and ready to pivot instantly. Some scenarios:- Slacking volunteers,
ghosting volunteers, not enough volunteers
- Not enough ticket sales, not enough speakers, not enough of anything
- Simultaneous sickness, simultaneous exams, simultaneous life events

Implement learnings right awayRelated to Principle #2: because I was orchestrating my team to be flexible, I was giving myself the permission to lead flexibly too. I reflected on what to start, stop, and continue doing at every turn of the project, effectively iterating on my own leadership style. Documenting my learnings and suggestions for next year cleared my head. Mentors who supported me through my leadership journey is  SDN’s Head of Marketing Judee Bendiola, and&#38;nbsp;YTB co-founder Jaidon Lalor.
It’s ok to fire people
In a volunteer setting it’s easy to put up with bad behaviour or dead weight because we’re thankful people are volunteering at all. But that commitment they’ve pledged may also be why some people can’t assess their situation sensibly and resign. &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; People don't want to feel like a quitter. Sometimes you have to relieve them from the anguish of quitting, by decisively firing them.
Clear, even harsh, delineation of priorities for each memberVolunteering is accomplished through the goodness of each person’s free time. To respect this sacrifice, it’s essential to define what each member will and will not work on. I think the best way to do this is yet again, co-creation. If each member defines their own role, their priorities, their relation to other roles, and their relation to other teams, they know their boundaries through-and-through. The intention with this is no one will get too eager and help out in non-priority areas, and feel like they wasted time. It’s then the team lead’s job (me) to divert people to miscellaneous P1 tasks as they arise.

Protect your team, embrace your fellowsA vital part of being a lead is shielding your team from unnecessary pressure and work. I’ve learned to block demanding requests by highlighting incomplete information, and communicating both factual and emotional consequences of such demands. However, most helpful was escalating my concerns early and pushing for action together, now. Once again, the best way forward is collaboration.
But most importantly, always remember we are volunteers, and volunteering should be fun. It’s fun to work together with peers who have the same goals as you. So remind everyone not to freak out, just do what you can with the time that you have.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Have fun, complain liberally, and let the hard times bring people together

	
&#60;img width="2826" height="1586" width_o="2826" height_o="1586" data-src="https://freight.cargo.site/t/original/i/0fccc970310438cec0ef8426a833dfd2e3a51903375db1e2401c1b8f9f58f0e7/NGC_3.jpg" data-mid="248021219" border="0" alt="Me facilitating a website IA workshop on behalf of my team member. I delegated the workshop design to my Content Designer, but she could not attend in person." data-caption="Me facilitating a website IA workshop on behalf of my team member. I delegated the workshop design to my Content Designer, but she could not attend in person." src="https://freight.cargo.site/w/1000/i/0fccc970310438cec0ef8426a833dfd2e3a51903375db1e2401c1b8f9f58f0e7/NGC_3.jpg" /&#62;
&#60;img width="2936" height="1674" width_o="2936" height_o="1674" data-src="https://freight.cargo.site/t/original/i/602ab31789712757c8fd50d70150b86a71e91458394c6bc7a9d1f10d79c3a04d/NGC_4.jpg" data-mid="248021220" border="0" alt="The project manager, team leads, and volunteer members in a meeting" data-caption="The project manager, team leads, and volunteer members in a meeting" src="https://freight.cargo.site/w/1000/i/602ab31789712757c8fd50d70150b86a71e91458394c6bc7a9d1f10d79c3a04d/NGC_4.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8d7d00e7359d009c3a0722d824234d0643acb510b66fcd371418a56124c29783/NGC_15.png" data-mid="248021231" border="0" alt="Responses to our Instagram Stories. I learned from my team's Social Media Manager how to leverage Story features more to increase engagement with our followers" data-caption="Responses to our Instagram Stories. I learned from my team's Social Media Manager how to leverage Story features more to increase engagement with our followers" src="https://freight.cargo.site/w/1000/i/8d7d00e7359d009c3a0722d824234d0643acb510b66fcd371418a56124c29783/NGC_15.png" /&#62;
&#60;img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/d59fd0202893f750977139ebd41e212a053668e8bc77b358aff38c626209403a/NGC_14.png" data-mid="248021230" border="0" alt="Me conducting a retro with half my Marketing and Visual team. Because my team was globally scattered, I organised two retro sessions to accommodate. For the DesignOps of my team of 7 across 5 unique timezones, I relied on polls/voting, weekly meetings on alternating days/times, meeting text summaries, and asynchronous over-communication." data-caption="Me conducting a retro with half my Marketing and Visual team. Because my team was globally scattered, I organised two retro sessions to accommodate. For the DesignOps of my team of 7 across 5 unique timezones, I relied on polls/voting, weekly meetings on alternating days/times, meeting text summaries, and asynchronous over-communication." src="https://freight.cargo.site/w/1000/i/d59fd0202893f750977139ebd41e212a053668e8bc77b358aff38c626209403a/NGC_14.png" /&#62;


&#60;img width="2728" height="1614" width_o="2728" height_o="1614" data-src="https://freight.cargo.site/t/original/i/11d3a48d259e00c43bdd1d9682fb29bc86226c963f76e31e79c8c757faab7119/NGC_5.jpg" data-mid="248021221" border="0" alt="Team leads of SDN Next Gen Conference 2023 closing the first day of our 2 day online event. At the top right corner is me, lead of the Marketing and Visual team" data-caption="Team leads of SDN Next Gen Conference 2023 closing the first day of our 2 day online event. At the top right corner is me, lead of the Marketing and Visual team" src="https://freight.cargo.site/w/1000/i/11d3a48d259e00c43bdd1d9682fb29bc86226c963f76e31e79c8c757faab7119/NGC_5.jpg" /&#62;
&#60;img width="3360" height="1686" width_o="3360" height_o="1686" data-src="https://freight.cargo.site/t/original/i/8ef55eb9c93e08ced602539d551ac0b659a999339c6e5a09ca58f4d87e718c21/NGC_6.jpg" data-mid="248021222" border="0" alt="Screenshot of a &#38;quot;Next Gen Speaker session&#38;quot; at SDN Next Gen Conference 2023" data-caption="Screenshot of a &#38;quot;Next Gen Speaker session&#38;quot; at SDN Next Gen Conference 2023" src="https://freight.cargo.site/w/1000/i/8ef55eb9c93e08ced602539d551ac0b659a999339c6e5a09ca58f4d87e718c21/NGC_6.jpg" /&#62;
&#60;img width="3024" height="1628" width_o="3024" height_o="1628" data-src="https://freight.cargo.site/t/original/i/e2bbed788e543e375ae7ad1e79762f3ecc8c2db15caf1f9b409d5e88779eb74b/NGC_8.jpg" data-mid="248021223" border="0" alt="We went all in on our future-facing conference theme and created two metaverses for attendees. This first one was designed as an experiential accompaniment to the conference." data-caption="We went all in on our future-facing conference theme and created two metaverses for attendees. This first one was designed as an experiential accompaniment to the conference." src="https://freight.cargo.site/w/1000/i/e2bbed788e543e375ae7ad1e79762f3ecc8c2db15caf1f9b409d5e88779eb74b/NGC_8.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1da696fc86fd53a68cd93b8efb6c296f38fb9c8f5aeea618999b8ab60a14277c/NGC_18.jpeg" data-mid="248021232" border="0" alt="Collage of the conference volunteers. Every single person here sacrificed their free time in order to build SDN Next Gen Conference 2023. We were a mix of full time employees, service design masters students, parents, career changers, and recent graduates." data-caption="Collage of the conference volunteers. Every single person here sacrificed their free time in order to build SDN Next Gen Conference 2023. We were a mix of full time employees, service design masters students, parents, career changers, and recent graduates." src="https://freight.cargo.site/w/1000/i/1da696fc86fd53a68cd93b8efb6c296f38fb9c8f5aeea618999b8ab60a14277c/NGC_18.jpeg" /&#62;


	Solution&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	
	While still working full time, I volunteered as the lead of the Marketing and Visual team for SDN Next Gen Conference 2023.Through collaboration, flexibility, and constant reflection, I iterated on my leadership skills and felt myself grow continuously. I now have the confidence and proof I can handle any project.
The two day online event attracted more than 300 registrants from over 40 countries, and scored a 9.2/10 rating.
In the 6 months’ lead-up to the conference, my team of 7 increased YTB’s LinkedIn and Instagram followers by around 80%:︎ 84% increase (929 ︎︎︎ 1710 followers)︎ 77% increase (495 ︎︎︎ 877 followers)


We went all in on our future-facing conference theme and created two metaverses for attendees. This second one was designed as a wild afterparty venue.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ccd801cc4c97c0c4fc1f87d15339fc7bada03c5275fd1545f0498451ee6e4132/NGC_18.jpg" data-mid="248021226" border="0"  src="https://freight.cargo.site/w/1000/i/ccd801cc4c97c0c4fc1f87d15339fc7bada03c5275fd1545f0498451ee6e4132/NGC_18.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cd8315df00cc5f9c036c1352a38af8b675f9f7bf2c20ec4de2be6f8e7d91c9a8/NGC_18.jpg" data-mid="248021224" border="0"  src="https://freight.cargo.site/w/1000/i/cd8315df00cc5f9c036c1352a38af8b675f9f7bf2c20ec4de2be6f8e7d91c9a8/NGC_18.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/26a4114db918efcf1b2437491d4a848197cffb51b91d5d0e8290b605cba30d20/NGC_19.jpg" data-mid="248021225" border="0"  src="https://freight.cargo.site/w/1000/i/26a4114db918efcf1b2437491d4a848197cffb51b91d5d0e8290b605cba30d20/NGC_19.jpg" /&#62;

Excerpts from the Evaluation Report, authored by the 4 YTB co-founders. The report was written before the final social media post was published, so the followers count for both LinkedIn and Instagram is presented as lower than the actual final number.
From 16.02.2023–23.06.2023:︎ 84% increase (929 ︎︎︎ 1710 followers)︎ 77% increase (495 ︎︎︎ 877 followers)


	Reflection&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	After SDN Next Gen Conference 2023 finished, my fellow team leads and I were invited to attend the Service Design Global Conference in Berlin by SDN president, Birgit Mager. I took this as my sign to move abroad, from New Zealand at the bottom of the world, to  Germany in the heart of Europe. I met in-person all the characters I’d only knew as faces on my screen: my team lead peers, YTB co-founders, and SDN mentors.Soon after, two of the four YTB co-founders departed. Another team lead and I were invited as permanent SDN Young Talent Board members.&#38;nbsp;I accepted because I didn't want next year’s volunteers to start from the same blank page we did. I now mentor my conference Marketing and Visual team lead successors, improve the volunteer experience for future cohorts, and lead YTB’s other projects. What started as a fun personal challenge turned into a life-changing opportunity.&#38;nbsp;
Lou Downe is infamous for saying “Service design is 10% design, 90% creating the conditions for design to happen”. I believe this is applicable to any industry, in any organisation: a good leader’s responsibility is people alignment, collaboration, priorities influencing through proactive communication, and conversation facilitation (i.e. workshop design) in order to unblock work streams.
	 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; A good leader does 10% work, 90% creating the conditions for others to do good work

View the SDN Next Gen Conference 2023 website︎︎︎Experience the accompanying Metaverse︎︎︎
Play in our Afterparty Metaverse︎︎︎


&#60;img width="5420" height="3614" width_o="5420" height_o="3614" data-src="https://freight.cargo.site/t/original/i/2678d56ae24baa8179a9bd557d50ad37086779f87564183b1937fa5a82bd92aa/NGC_20.jpeg" data-mid="248021209" border="0" alt="Standing on the middle of the Service Design Global Conference 2023 stage is me. Surrounded by my fellow SDN Next Gen Conference 2023 team leads, president of SDN (Birgit Mager), and co-founders of YTB." data-caption="Standing on the middle of the Service Design Global Conference 2023 stage is me. Surrounded by my fellow SDN Next Gen Conference 2023 team leads, president of SDN (Birgit Mager), and co-founders of YTB." src="https://freight.cargo.site/w/1000/i/2678d56ae24baa8179a9bd557d50ad37086779f87564183b1937fa5a82bd92aa/NGC_20.jpeg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>How do you reassure Netflix about their new cinema venture?</title>
				
		<link>https://annahan.lol/How-do-you-reassure-Netflix-about-their-new-cinema-venture</link>

		<pubDate>Wed, 17 Jan 2024 01:48:08 +0000</pubDate>

		<dc:creator>Anna Han</dc:creator>

		<guid isPermaLink="true">https://annahan.lol/How-do-you-reassure-Netflix-about-their-new-cinema-venture</guid>

		<description>
	How do you reassure Netflix about their new cinema venture?&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;

	
	 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;Do the work. Deliver on-time and within budget to inspire confidence for a positive long-term relationship

&#60;img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/6f8327017f21b5e93d9e91fa33c8b535a7cc72eab77ad3784c4fd6b9dbb7f7ed/PT_0.png" data-mid="202029102" border="0" alt="My redesign for Netflix's first cinema website, Paris Theater" data-caption="My redesign for Netflix's first cinema website, Paris Theater" src="https://freight.cargo.site/w/1000/i/6f8327017f21b5e93d9e91fa33c8b535a7cc72eab77ad3784c4fd6b9dbb7f7ed/PT_0.png" /&#62;


	Summary &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	CLIENT
Netflix; Paris Theater (USA)SECTORFilm Exhibition, Cinema
DURATION4 months, 2021–2022
	RESPONSIBILITIESResponsive web UI design, Stakeholder management
CONTRIBUTORS
Vista Entertainment Solutions: Director of Digital Delivery, Head of Design
View the Paris Theater website︎︎︎

	
	Objective&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	Netflix dipped their toes into the cinema industry with their lease of the iconic Paris Theater, and invested in a website redesign. But barely a year later, Netflix realised it needed to differentiate Paris’ brand positioning from other single-screen cinemas in New York. Less indie, more premium; Paris Theater is the premier destination for prestige film screenings.Netflix provided a single design for a reimagined desktop home screen and explained their concept. The only catch was their budget was extremely tight.


&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/1f7fb0c5cc6d7215c49bcb99fc4f1c43d011c287387f56393583f0493c27d3c6/PT_Before.png" data-mid="208741727" border="0" alt="Original Paris Theater website, before my redesign. 1 year old." data-caption="Original Paris Theater website, before my redesign. 1 year old." src="https://freight.cargo.site/w/1000/i/1f7fb0c5cc6d7215c49bcb99fc4f1c43d011c287387f56393583f0493c27d3c6/PT_Before.png" /&#62;

Paris Theater’s original website was actually the result of its first redesign after signing a lease with Netflix. A year later, Netflix realised it needed to differentiate Paris’ brand positioning from other indie cinemas in New York. Their new vision for Paris was a premium destination for prestige film screenings.


	Approach&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	Tight budget means tight timeline. Together with my Director of Digital Delivery, we determined a 2 design sprint  schedule (4 weeks) was sufficient to translate Netflix’s home screen concept to the rest of their website, in desktop and mobile. We were to present progress to Netflix and Paris Theater stakeholders every 2 weeks (2 meetings total). The reskinning of Paris Theater’s UI was admittedly straightforward.
 However, our existing ‘Omni-Channel Components’ and features were designed with multi-site chains in mind, not for single-screen independent cinemas. It was also crucial that film programming and content management remained in Paris Theater’s domain; a fully flexible CMS took priority over UX quick wins. These factors meant absolutely no new back-end development.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; So instead, we cleverly reused and bundled components that, although were never intended to be used as such, still achieved the outcome Paris Theater were wanting


&#60;img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/5ea6d86374fcc9113acdf2658a7e766ab4c94214d42fc0283f039f048cee625a/PT_1.png" data-mid="202698017" border="0"  src="https://freight.cargo.site/w/1000/i/5ea6d86374fcc9113acdf2658a7e766ab4c94214d42fc0283f039f048cee625a/PT_1.png" /&#62;
&#60;img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/66b80c0d011e155d524df6a418529ca180c3b2bceedcf130e342290521be66e9/PT_2.png" data-mid="202755820" border="0"  src="https://freight.cargo.site/w/1000/i/66b80c0d011e155d524df6a418529ca180c3b2bceedcf130e342290521be66e9/PT_2.png" /&#62;


Insight&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	I reviewed design progress every week with my project colleagues in the UK, and presented every 2 weeks to heavyweight Netflix and Paris Theater stakeholders: Brand Design Lead, Global Brand Design Manager, Head of Distribution, Digital Producer, Manager of Theatrical Programming. One could wonder, why are such important people attending website reskinning meetings? Perhaps this level of care is how they treat all projects? Certainly it reflected how important the project was to them.
My take, however, is because Netflix were nervous: their budget was small and we were new vendors. Cinema itself is also a new venture for Netflix, who are pioneers of digital content streaming, and not physical film experiences.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; The success of this simple website redesign project was surely Netflix’s litmus test for the success of their cinema gamble


	Solution&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	As a small UX/UI Design team serving 20+ B2B products, anyone who contributes to a project pitches in to maintain, update, and improve the respective Figma library file. 2 designers and I (out of a team of 6) were the main authors of our digital “Omni-Channel Components” library. Thanks to our diligent upkeep, it was incredibly easy to adjust the Figma components to Paris Theater’s styling.

&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/15244a343fe2859dd20827ea8b576ab4d703194b704c95ef2ca0482010568761/PT_Desktop.png" data-mid="205439332" border="0" alt="Example of our white-label &#38;ldquo;Omni-Channel Components&#38;quot; easily adjusted to suit the client's branding. There is no additional business logic, it is simply front-end restyling. These two are the same &#38;ldquo;Film Header&#38;quot; in desktop view, which is fully responsive too." data-caption="Example of our white-label “Omni-Channel Components&#38;quot; easily adjusted to suit the client's branding. There is no additional business logic, it is simply front-end restyling. These two are the same “Film Header&#38;quot; in desktop view, which is fully responsive too." src="https://freight.cargo.site/w/1000/i/15244a343fe2859dd20827ea8b576ab4d703194b704c95ef2ca0482010568761/PT_Desktop.png" /&#62;
&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/2add0c131b4e655d40e5c9e85d67219fdf2b24a56dbf09f1f6965bf56ad5705a/PT_Mobile.png" data-mid="205439333" border="0"  src="https://freight.cargo.site/w/1000/i/2add0c131b4e655d40e5c9e85d67219fdf2b24a56dbf09f1f6965bf56ad5705a/PT_Mobile.png" /&#62;
&#60;img width="2516" height="1415" width_o="2516" height_o="1415" data-src="https://freight.cargo.site/t/original/i/bfca3d514c9db539f32221cae519e987d64f8635ab4ec1805573e022803604b7/Lumos.png" data-mid="205431109" border="0" alt="Overview of our Figma library file used for client work. Reusing these Figma components were the starting point of reskinning work." data-caption="Overview of our Figma library file used for client work. Reusing these Figma components were the starting point of reskinning work." src="https://freight.cargo.site/w/1000/i/bfca3d514c9db539f32221cae519e987d64f8635ab4ec1805573e022803604b7/Lumos.png" /&#62;
&#60;img width="2516" height="1415" width_o="2516" height_o="1415" data-src="https://freight.cargo.site/t/original/i/2c2229ec7c6dbeb673624edcdcd333004d29eef95188dd574b8f2179d52ec232/PT_Style-guide.png" data-mid="205431534" border="0" alt="Updated style guide of Paris Theater's rebranded website, for front-end developers to reference" data-caption="Updated style guide of Paris Theater's rebranded website, for front-end developers to reference" src="https://freight.cargo.site/w/1000/i/2c2229ec7c6dbeb673624edcdcd333004d29eef95188dd574b8f2179d52ec232/PT_Style-guide.png" /&#62;

Each stakeholder meeting was productive: Netflix had minimal suggestions, and Paris Theater were confident in the first meeting they could maintain the content management system. We delivered on our promise and launched the redesigned website on-time and within budget.


	Reflection&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	Sometimes the best way to impress a client is to be insignificant — don’t cause stress, don’t make waves. 
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; To reassure a new client of your trustworthiness and ability to deliver, put your head down and do the work they’ve asked for, exactly as they’ve asked for
I have no doubts this project directly resulted in another collaboration a year later: the kiosk and web ticketing of Netflix’s
 newly acquired Egyptian Theatre.View the refreshed Paris Theater website︎︎︎


&#60;img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/efa43c71ba0f216bb058b860991c9ba408f2a546f65704493920f24cf15b8ab4/PT_3.png" data-mid="202029105" border="0"  src="https://freight.cargo.site/w/1000/i/efa43c71ba0f216bb058b860991c9ba408f2a546f65704493920f24cf15b8ab4/PT_3.png" /&#62;
&#60;img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/6f8327017f21b5e93d9e91fa33c8b535a7cc72eab77ad3784c4fd6b9dbb7f7ed/PT_0.png" data-mid="202029102" border="0"  src="https://freight.cargo.site/w/1000/i/6f8327017f21b5e93d9e91fa33c8b535a7cc72eab77ad3784c4fd6b9dbb7f7ed/PT_0.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Don’t independent cinema owners do a little bit of everything?</title>
				
		<link>https://annahan.lol/Don-t-independent-cinema-owners-do-a-little-bit-of-everything</link>

		<pubDate>Wed, 17 Jan 2024 01:48:21 +0000</pubDate>

		<dc:creator>Anna Han</dc:creator>

		<guid isPermaLink="true">https://annahan.lol/Don-t-independent-cinema-owners-do-a-little-bit-of-everything</guid>

		<description>
	Don’t independent cinema owners do a little bit of everything?&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;

	
	 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Even at a small business, each role and their needs are clear-cut: the owner focuses on profit year-over-year, the manager focuses on operations day-to-day

&#60;img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/213175a749efe3c0876aa32d99675a754cdbb9bf9d0ab17109d44c93c117c43c/VZ_7.png" data-mid="202030784" border="0" alt="My redesign for Veezi's Back Office product. This version is designed for the needs of cinema owners &#38;mdash; understand profitability" data-caption="My redesign for Veezi's Back Office product. This version is designed for the needs of cinema owners — understand profitability" src="https://freight.cargo.site/w/1000/i/213175a749efe3c0876aa32d99675a754cdbb9bf9d0ab17109d44c93c117c43c/VZ_7.png" /&#62;


	Summary &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	COMPANY
Veezi (New Zealand)SECTORFilm Exhibition, Cinema; SaaS
DURATIONIntermittent 2020–2021

	RESPONSIBILITIESUser research, UX design, UI design
CONTRIBUTORSBusiness Analyst, Head of Design, Product Director

	
	Objective&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	Veezi is a web-based management tool for independent cinemas. Its Back Office product is used by managers and the owner for cinema operations administration, such as stocktaking, cashing up, film programming, ticket pricing, and report exporting. The landing page is a dashboard. Before committing to some suggested improvements to the dashboard, the Product Director wanted to do “proper research" on the needs of a landing page as a whole. Should it even be a dashboard? What information do Veezi users want to see?


&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/f836aa2ba325cee57e6e642706018e2c3204bca758738f7828634f704bd6214a/VZ_Before.png" data-mid="202907149" border="0" alt="Original Veezi Back Office dashboard/landing page, before my redesign" data-caption="Original Veezi Back Office dashboard/landing page, before my redesign" src="https://freight.cargo.site/w/1000/i/f836aa2ba325cee57e6e642706018e2c3204bca758738f7828634f704bd6214a/VZ_Before.png" /&#62;

The original dashboard/landing page of Veezi’s Back Office product. It’s used by cinema managers and owners to see a holistic overview of the business’ current status.&#38;nbsp;
The dashboard UI is made up of widgets, and the layout can be customised by the user.


	Approach &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	With the Product Director supporting discovery research, and Veezi’s Business Analyst acting as my research assistant, we conducted in-depth interviews with 6 customers across New Zealand and USA (2 cinema managers and 4 cinema owners). Covid-19 lockdowns prevented us from organising more sessions.In the lead up to the first interview, I was told many times that Veezi customers are unique. They love to be hands-on with every job of their small business, or will personally juggle multiple roles to stay operationally lean. &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; One of my key research goals was validating this assumption about the owner wearing many hats. Understanding their routines would clarify how their tasks, and therefore needs, differed from the manager’s.


	Insight&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	Our interview findings dispelled the myth of the restless cinema owner who did a little bit of everything, and they always employed a dedicated cinema manager. This is because these two jobs and its archetypes are distinct, therefore the data they want to see on their landing page is distinct:A cinema manager takes care of day-to-day operations, and need to know “When will we be busy today/this week/next week?" so they can plan their day.A cinema owner is concerned with running a profitable business, their landing page needs to answer “Right now, are we doing better or worse than last week? Last year?".

	
&#60;img width="3360" height="1890" width_o="3360" height_o="1890" data-src="https://freight.cargo.site/t/original/i/69de47127fa830707d2c8d7616a98c1a6fd23eb251a2014f6e62afff496a81ca/VZ_1.png" data-mid="202030684" border="0" alt="My Business Analyst/Research Assistant and I in a research call, listening to the user about their experience with the Reports feature" data-caption="My Business Analyst/Research Assistant and I in a research call, listening to the user about their experience with the Reports feature" src="https://freight.cargo.site/w/1000/i/69de47127fa830707d2c8d7616a98c1a6fd23eb251a2014f6e62afff496a81ca/VZ_1.png" /&#62;
&#60;img width="2661" height="1502" width_o="2661" height_o="1502" data-src="https://freight.cargo.site/t/original/i/18f6680e19405a4ccf8878fac50e215e1e47fcd7ecb7477d0c677157a74f7cb9/VZ_2.jpeg" data-mid="202030687" border="0" alt="Empathy map of the Cinema Manager archetype" data-caption="Empathy map of the Cinema Manager archetype" src="https://freight.cargo.site/w/1000/i/18f6680e19405a4ccf8878fac50e215e1e47fcd7ecb7477d0c677157a74f7cb9/VZ_2.jpeg" /&#62;
&#60;img width="2654" height="1506" width_o="2654" height_o="1506" data-src="https://freight.cargo.site/t/original/i/eb74ea19b4f995077b2a5dc54c42f4babe1b413ab3aa4b7a9a119c721c5b034f/VZ_3.jpeg" data-mid="202030690" border="0" alt="Empathy map of the Cinema Owner archetype" data-caption="Empathy map of the Cinema Owner archetype" src="https://freight.cargo.site/w/1000/i/eb74ea19b4f995077b2a5dc54c42f4babe1b413ab3aa4b7a9a119c721c5b034f/VZ_3.jpeg" /&#62;

After completing our discovery round of interviews, it was clear to me the cinema manager and owner were completely different user types.
To help articulate these differences, the project’s Business Analyst (who fulfilled a research assistant role) and I filled in Persona Empathy Maps together.


	Through our interviews, we also validated that dashboards were an appropriate landing interface, because both owners and managers first want to see a holistic overview of the cinema’s current status.But the dashboard was still failing our users because it didn’t align with the rhythm of business. Its timeframes were generally too short, so the snapshot was never entirely helpful. For example:
The KPI ticker only showed today's data, but the cinema industry operates in 1 week spans.The daily program was only viewable in 4 hour periods, but cinema managers need the full day’s view to understand when their rush times will be.It also did not automatically refresh, putting the onus of the user to keep up.
However, the biggest paintpoint — and our biggest insight — was the lack of comparision data and the miserable workaround cinema owners have developed. Comparing the business performance of identical time frames is crucial for cinema owners to understand profitability. To compensate, they were exporting files from Veezi’s Reports feature every day, and manually copy-pasting historical data into custom spreadsheets.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Because the current dashboard is essentially useless without comparisons, cinema owners were making and maintaining their own. The only users the dashboard was helping were cinema managers, but even then, not very well.


&#60;img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/50a9414ef9f63ac46a50251ad60d3c753d5c61de92e1aff6976ad78134f154ce/VZ_4.jpeg" data-mid="202030692" border="0"  src="https://freight.cargo.site/w/1000/i/50a9414ef9f63ac46a50251ad60d3c753d5c61de92e1aff6976ad78134f154ce/VZ_4.jpeg" /&#62;
&#60;img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/d4799ae710ceccae60be74d5d8fd33d3075c26b5736c97939859abf1e66194cb/VZ_5.jpeg" data-mid="202030694" border="0"  src="https://freight.cargo.site/w/1000/i/d4799ae710ceccae60be74d5d8fd33d3075c26b5736c97939859abf1e66194cb/VZ_5.jpeg" /&#62;
&#60;img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/42163337f00b7be9874cff8cc72df323c26424062529df710c62e1139829e426/VZ_6.jpeg" data-mid="202030695" border="0"  src="https://freight.cargo.site/w/1000/i/42163337f00b7be9874cff8cc72df323c26424062529df710c62e1139829e426/VZ_6.jpeg" /&#62;
&#60;img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/0e18f91a3c62f734eefad5616272e69fec46bd98f14d39dd9e6c2c0e3f72c644/VZ_8.jpeg" data-mid="202907073" border="0"  src="https://freight.cargo.site/w/1000/i/0e18f91a3c62f734eefad5616272e69fec46bd98f14d39dd9e6c2c0e3f72c644/VZ_8.jpeg" /&#62;
&#60;img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/672b1ba212b7213a5ac0442a17d436b4f8c583dbfd69df076c96fc21f1372c30/VZ_7.jpeg" data-mid="202907072" border="0"  src="https://freight.cargo.site/w/1000/i/672b1ba212b7213a5ac0442a17d436b4f8c583dbfd69df076c96fc21f1372c30/VZ_7.jpeg" /&#62;
&#60;img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/12312a599216970d6b1b1014fb92a6dccd22fa3438c63b49262f53aee683ad9b/VZ_8.jpeg" data-mid="202925187" border="0"  src="https://freight.cargo.site/w/1000/i/12312a599216970d6b1b1014fb92a6dccd22fa3438c63b49262f53aee683ad9b/VZ_8.jpeg" /&#62;

Excerpts from the Veezi dashboard insights report. Authored by myself and the Business Analyst, who acted as my research assistant.
 Presented to: Veezi’s Product Director and project sponsor; Chief Product Officer and company founder; Director of Veezi in USA; Operations Manager of Veezi in USA.


	Solution&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	At our presentation of insights, Veezi stakeholders embraced the cinema owner as a distinct archetype. It actually offered a wonderful business opportunity for Veezi. Because this persona is now clearer it’s easier to conceive of product ideas and selling points. Together in this meeting, we agreed the current dashboard can be revised to specifically serve the cinema manager’s needs. The cinema owner needed a completely new view.
As an end-to-end designer, I can lead the user research then execute on my own insights in the UX/UI design. I iterated on both dashboards and validated my designs in follow-up interviews with 3 customers. All were relieved their key painpoints were addressed, and a further wish was expressed: more visual and graphical representations of performance over time. &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; If I’d successfully redesigned a bare minimum dashboard, how should I treat the visualisations to uplift the stakes to a lovable dashboard?&#38;nbsp;


	Reflection&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	This question of a lovable Veezi dashboard is yet to be answered. Further iterating, testing, and development halted when Covid-19 reprioritised Veezi’s projects to ones that might more immediately alleviate our customers.This project was an unexpected learning of how a single global event can instantly recalibrate entire industries. If the disruption continues for years, social norms will change so much that big problems can be rendered irrelevant. We can try to catch the wave at the right moment, but sometimes it completely knocks you off, and never returns.


&#60;img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/086887681a115afbcad581720ee2589d47ad1f6fbab52d8d6b2037206feb283b/VZ_9.jpg" data-mid="202030795" border="0"  src="https://freight.cargo.site/w/1000/i/086887681a115afbcad581720ee2589d47ad1f6fbab52d8d6b2037206feb283b/VZ_9.jpg" /&#62;
&#60;img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/213175a749efe3c0876aa32d99675a754cdbb9bf9d0ab17109d44c93c117c43c/VZ_7.png" data-mid="202030784" border="0"  src="https://freight.cargo.site/w/1000/i/213175a749efe3c0876aa32d99675a754cdbb9bf9d0ab17109d44c93c117c43c/VZ_7.png" /&#62;
&#60;img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/4c98abbc76225dd6bb989fcacc6e9e5309219c1faad463752b25c7e1bcd39b96/VZ_8.png" data-mid="202030793" border="0" alt="My redesign Veezi dashboard redesign. It's improved to purely serve the needs of the cinema manager. It shows a full day's schedule and presents pre-sales data as a heart beat to indicate when a busy period of the day might be" data-caption="My redesign Veezi dashboard redesign. It's improved to purely serve the needs of the cinema manager. It shows a full day's schedule and presents pre-sales data as a heart beat to indicate when a busy period of the day might be" src="https://freight.cargo.site/w/1000/i/4c98abbc76225dd6bb989fcacc6e9e5309219c1faad463752b25c7e1bcd39b96/VZ_8.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>What’s the great big story to tell in ethnographic research?</title>
				
		<link>https://annahan.lol/What-s-the-great-big-story-to-tell-in-ethnographic-research</link>

		<pubDate>Wed, 17 Jan 2024 01:47:47 +0000</pubDate>

		<dc:creator>Anna Han</dc:creator>

		<guid isPermaLink="true">https://annahan.lol/What-s-the-great-big-story-to-tell-in-ethnographic-research</guid>

		<description>
	What’s the great big story to tell in ethnographic research? &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	

	 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Focus on communicating the key changes in society, technology, and human behaviour


&#60;img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/00907760479e7a7a2486ef7387ca23253849e6fc59f8c4bd74eb58feea63f59f/HDYV_0.png" data-mid="201970545" border="0" alt="Top left corner of my final infographic, illustrating ethnographic research findings" data-caption="Top left corner of my final infographic, illustrating ethnographic research findings" src="https://freight.cargo.site/w/1000/i/00907760479e7a7a2486ef7387ca23253849e6fc59f8c4bd74eb58feea63f59f/HDYV_0.png" /&#62;


	Summary&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	COMPANY
Sky TV NZ (New Zealand)SECTORBroadcasting, Media ServicesDURATION9 month contract, 2018


	RESPONSIBILITIESGraphic design, Ethnographic research assistanceCONTRIBUTORSExperience Research Manager, Contract Researcher
View the infographic as a high 
resolution PDF︎︎︎

	
	Objective&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	The cornerstone research project during my contract at Sky TV NZ was a large scale ethnographic study of New Zealanders’ viewing behaviour. The goal was to update knowledge from the original study done 5 years prior, titled How Do You View (HDYV 2013). How do people view stories? What creates valuable viewing experiences? And what has changed in 5 years?I was hired for two reasons:Assist the qualitative researchers as they conduct a diary study and in-person one-on-one interviews, with 28 Kiwis from the 3 most populous New Zealand cities. 10 of whom took part in the first 2013 studyTranslate the resulting insights into an infographic that can be circulated throughout the company


	Approach&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	How Do You View 2018 (HDYV 2018) was commissioned as a 5 year update of its predecessor. Its insights, segmentation frameworks, and terminology has since become the bedrock of all qualitative research from the Consumer Insights team. Keeping this consistency in the newer outputs will emphasise the two as related longitudinal studies, and will also strengthen the relevancy of ethnographic research at Sky TV NZ.In order to glean what else to carry over for consistency, I studied the original insights infographic designed by design researcher Nick Bowmast.

 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Nick’s HDYV 2013 layout is the narrative sequence that has been retold again and again at Sky TV NZ. We, the Consumer Insights team, decided keeping the same structure and titles will be great scaffolding for communicating changes from the past 5 years.

In researching data visualisations that illustrate numerous changes over time, I stumbled upon the Histomap by John. B Sparks (1931). It made a big impression on me, and was eventually the greatest influence on the look of my infographics.


&#60;img width="960" height="700" width_o="960" height_o="700" data-src="https://freight.cargo.site/t/original/i/554fc436183d783ec3140f5e6f3cd6b1b08e60b6434ab57bc501a4cf3393a08b/VisualGallery2.jpg" data-mid="202166924" border="0" alt="Original How Do You View infographics, by Nick Bowmast (2013)" data-caption="Original How Do You View infographics, by Nick Bowmast (2013)" src="https://freight.cargo.site/w/960/i/554fc436183d783ec3140f5e6f3cd6b1b08e60b6434ab57bc501a4cf3393a08b/VisualGallery2.jpg" /&#62;
&#60;img width="525" height="2389" width_o="525" height_o="2389" data-src="https://freight.cargo.site/t/original/i/487c23ce6bf9309f7873789f64c9535ac0567118875fafe03460aa9d70152181/1810001.jpg" data-mid="202165459" border="0" alt="Histomap, by John B. Sparks (1931)" data-caption="Histomap, by John B. Sparks (1931)" src="https://freight.cargo.site/w/525/i/487c23ce6bf9309f7873789f64c9535ac0567118875fafe03460aa9d70152181/1810001.jpg" /&#62;


	&#60;img width="3196" height="2264" width_o="3196" height_o="2264" data-src="https://freight.cargo.site/t/original/i/122f83696e381bba3a457ffc26a05b625639c68f85ef05a8d9f99d5093937548/HDYV_1.jpg" data-mid="202029770" border="0"  src="https://freight.cargo.site/w/1000/i/122f83696e381bba3a457ffc26a05b625639c68f85ef05a8d9f99d5093937548/HDYV_1.jpg" /&#62;After completing field research with 28 participants, the lead researchers wanted a tool to aid their analysis and synthesis process. If they could map each particpant’s “best viewing experience”, the visual transcription can help them compare journeys and people. To help create the blank map template, I sketched on A4 paper to understand the number of datapoints needed and rough layout of the experience map. I then transposed the design to the visualisation tool most convenient for the researchers — PowerPoint!


	Insight&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	The initial HDYV 2013 key insights poster was divided into 5 sections. I combined and rearranged these based on the importance of the new insights from the 2018 study, to end up with only 4 quadrants.
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; By treating each quadrant as its own self contained infographic, I could focus on heroing the essence of each


&#60;img width="3124" height="1740" width_o="3124" height_o="1740" data-src="https://freight.cargo.site/t/original/i/e2db0499ef72f9f01f268c01faf026901547d7798fa1e34204bb745a09586cac/HDYV_2.jpg" data-mid="202029771" border="0"  src="https://freight.cargo.site/w/1000/i/e2db0499ef72f9f01f268c01faf026901547d7798fa1e34204bb745a09586cac/HDYV_2.jpg" /&#62;
&#60;img width="3656" height="2424" width_o="3656" height_o="2424" data-src="https://freight.cargo.site/t/original/i/0e2444a3ee84c4b93015e606c921557c1cbc0befdaa88b3a38bf87a05169c33e/HDYV_3.jpg" data-mid="202029773" border="0"  src="https://freight.cargo.site/w/1000/i/0e2444a3ee84c4b93015e606c921557c1cbc0befdaa88b3a38bf87a05169c33e/HDYV_3.jpg" /&#62;
&#60;img width="2164" height="2204" width_o="2164" height_o="2204" data-src="https://freight.cargo.site/t/original/i/f196990f133c5aa51739fe531d716db558bdb09875138148aca02e29aff731e6/HDYV_4.jpg" data-mid="202029774" border="0" data-scale="55" src="https://freight.cargo.site/w/1000/i/f196990f133c5aa51739fe531d716db558bdb09875138148aca02e29aff731e6/HDYV_4.jpg" /&#62;
Experiments and iterations of the 4 quadrants of my key insigts infographic. I would seek feedback and validation from the two lead researchers, and design critique from the in-house motion graphics team (graphic design at Sky TV NZ was outsourced).


Solution&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	The 4 qudrants of my key insights infographic are:
Why do I need to view?This section was centred around the existing 7 customer segments — it’s a focus on people. You can see this quadrant was heavily inspired by the Histomap. The swim lane shrinks and grows based on the segment’s relevance to an emotive need, the most relevant to all being “Bonding”. This visualisation shows the segment Modern Homemaker in a central position because they’re the glue to other segments; almost all identified emotive needs were relevant to Modern Homemakers.
What influences what I choose to view?A flowchart of the environmental factors that contribute to the mood a person will want to satiate through content. Now in 2018 there is an overwhelming prevalence of “Buzz”. What’s the most talked about TV shows? Which content grants social currency around the water cooler? At the time of this study Game of Thrones, Westworld, and FIFA World Cup had the biggest Buzz in New Zealand.

What do I expect and desire my viewing experience to be like?The bubble chart explains how Sky TV NZ compares to other content platforms. The biggest factor for shifts in expectations were technology: streaming on tablets and smartphones was now the standard. Casting from these devices to the TV was becoming normalised too.

How have viewing behaviours changed?In many ways this is the TL;DR of the entire infographic. As a 5 year update, it’s the changes that stakeholders want to know about. I depicted the 10 key changes through a more typical illustration sequence so it reads like a fun picture book.
&#60;img width="5669" height="2384" width_o="5669" height_o="2384" data-src="https://freight.cargo.site/t/original/i/9899cadc33e50f2be22883d9c54a6e97768dda1a8a1e2873f1741c005fb94111/HDYV-2018.jpg" data-mid="202029761" border="0" alt="View the infographic as a high resolution PDF" data-caption="View the infographic as a high resolution PDF" src="https://freight.cargo.site/w/1000/i/9899cadc33e50f2be22883d9c54a6e97768dda1a8a1e2873f1741c005fb94111/HDYV-2018.jpg" /&#62;


	Reflection&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	For researchers, the step beyond insights sharing with stakeholders would be insights dissemination to the rest of the organisation: how do you make anything learnable? How do you transition new knowledge to habitual truth? And how do you elicit this buy-in from hundreds of people?
Before my contract ended, the Experience Research Manager and I dreamed of quizzes, tabletop profiles, memes, and giant wall graphics.
However, within one year of HDYV 2018's completion, Sky TV NZ underwent a large restructure and  rebranding. My understanding is these research insights are no longer part of their customer experience framework.

The restructure was a teaching moment to me that large, long term initiatives aren’t immune to the changing operational needs of the organisation it serves. I can only hope our work was useful to the incoming team so that they were able to build on top of, rather than redo from scratch.


&#60;img width="4128" height="3096" width_o="4128" height_o="3096" data-src="https://freight.cargo.site/t/original/i/e2353a00daccf34a6b51f2fc7e57ac1fcf44af9b4614f57a3cdae572043dd6df/20181105_151552_11zon.jpg" data-mid="202164621" border="0" alt="Here I am holding a mockup of my key infographic as wall graphics" data-caption="Here I am holding a mockup of my key infographic as wall graphics" src="https://freight.cargo.site/w/1000/i/e2353a00daccf34a6b51f2fc7e57ac1fcf44af9b4614f57a3cdae572043dd6df/20181105_151552_11zon.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>How can design fight against hospital bureaucracy?</title>
				
		<link>https://annahan.lol/How-can-design-fight-against-hospital-bureaucracy</link>

		<pubDate>Wed, 17 Jan 2024 01:46:12 +0000</pubDate>

		<dc:creator>Anna Han</dc:creator>

		<guid isPermaLink="true">https://annahan.lol/How-can-design-fight-against-hospital-bureaucracy</guid>

		<description>
	How can design fight against hospital bureaucracy?&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;

	
	 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;Reimagine your hospital unit as a brand, and let branding principles guide its potential to be lovable

&#60;img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/c8e043be881b817a340f064b7cade43604bdfc8a2f968cd4e4c3b24099e07c8f/CDS_0.jpg" data-mid="201969940" border="0" alt="My award winning Honours year project" data-caption="My award winning Honours year project" src="https://freight.cargo.site/w/1000/i/c8e043be881b817a340f064b7cade43604bdfc8a2f968cd4e4c3b24099e07c8f/CDS_0.jpg" /&#62;


	Accolades &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	Awarded with First Class Honours (from AUT University, New Zealand)Bronze winner in the Student Public Good category at the 2017 Best Awards (New Zealand)
Highly commended in the Graphics category at the 2017 Creative Conscience Awards (UK)


&#60;img width="431" height="425" width_o="431" height_o="425" data-src="https://freight.cargo.site/t/original/i/9c9e3f28a9a67ea3c576529d6c4184098977e92f6089b6320724ee229c4a314f/Best-Design-Awards-2017-Finalist-Badge.png" data-mid="201969724" border="0"  src="https://freight.cargo.site/w/431/i/9c9e3f28a9a67ea3c576529d6c4184098977e92f6089b6320724ee229c4a314f/Best-Design-Awards-2017-Finalist-Badge.png" /&#62;
&#60;img width="631" height="240" width_o="631" height_o="240" data-src="https://freight.cargo.site/t/original/i/f0d8cf332ef0d723a725c79171702de5ec98a81ce211eecb707c8883b90f8977/Creative-Conscience-Logo-white.png" data-mid="202047123" border="0"  src="https://freight.cargo.site/w/631/i/f0d8cf332ef0d723a725c79171702de5ec98a81ce211eecb707c8883b90f8977/Creative-Conscience-Logo-white.png" /&#62;


	Summary &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	CLIENT
Starship Children’s Health; DHW Lab (New Zealand)SECTORHealthcare; AcademiaDURATION10 month Honours project, 2016

	RESPONSIBILITIESDesign research, Academic writing, Graphic design, Infographic design, Experience design thinking, Human centred design, Service designSTAKEHOLDERS
AUT University: Primary and Secondary Postgraduate SupervisorsStarship Children’s Health: Day Stay Unit team
View the exegesis︎︎︎


	Objective&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	My Honours year project with Starship Children's Health was an open brief with a simple goal: use design to improve the hospital experience for families and patients of the Day Stay Unit (DSU). The project was sponsored by&#38;nbsp;DHW Lab, a joint design studio venture between AUT University and Auckland City Hospital.


	Approach&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	At the project’s start I was a graphic design student with scant exposure to Human Centred Design, User Experience Design, Design Research, etc. Even without adequate knowledge of design thinking methods, it was obvious to me that asking parents and caregivers of DSU patients would be an appropriate way forward. Surely their perspective would point to a worthwhile problem I could focus on. I later learned this techique is called Intercept Interviews. I further supplemented my contextual research with non-participant observations of the DSU waiting area, and expert interviews with appropriate Starship staff.

As I learned about the experiences of DSU patients, parents, and caregivers, I realised this project cannot be solved with a specific design solution. These people were dealing with systemic service delivery problems. No brochure could fix that! So what does it mean to improve someone's experience through design? What can a graphic designer do against the healthcare Wicked Problem?
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; This turning point evolved my understanding of design application. It’s not just a craft, design can be an analytical and strategic tool. My project was about problem-defining, not problem-solving


&#60;img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/c0be8dd53443b3679cc6b15d0179ec31ac470874e80d790ccbad77af3b957a8f/CDS_2.jpg" data-mid="201970313" border="0" alt="Quotes from parents and caregivers of Day Stay Unit (DSU)" data-caption="Quotes from parents and caregivers of Day Stay Unit (DSU)" src="https://freight.cargo.site/w/1000/i/c0be8dd53443b3679cc6b15d0179ec31ac470874e80d790ccbad77af3b957a8f/CDS_2.jpg" /&#62;
&#60;img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/9900fc60a0233efdbff2f20b8e20f4c9fa35b84bf9d86e2cab9ef615ed479359/CDS_3.jpg" data-mid="201970314" border="0" alt="What started as an open brief evolved into this, &#38;quot;Convey Day Stay&#38;quot;" data-caption="What started as an open brief evolved into this, &#38;quot;Convey Day Stay&#38;quot;" src="https://freight.cargo.site/w/1000/i/9900fc60a0233efdbff2f20b8e20f4c9fa35b84bf9d86e2cab9ef615ed479359/CDS_3.jpg" /&#62;


	Insight&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	
I wanted to present my discovery research findings in an elevated yet approachable way. So I created an A0-sized infographic poster series of DSU processes. I later learned in the world of Service Design, the type of visualisations I created are called Service Blueprints and Touchpoint Journeys. With these visualisations I could clearly see for myself and show others every single touchpoint of the DSU service journey. I wanted to find a problem to focus on, and through crafting these holistic maps, I could see all of them. The problem was the entire journey.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; To do my research participants justice, and address the patient journey’s problems at its core, I needed to boldly reimagine the entire DSU journey.
&#38;nbsp;


&#60;img width="1080" height="1522" width_o="1080" height_o="1522" data-src="https://freight.cargo.site/t/original/i/1297b51934b26eeec28b02e0132a906194b89007f9fb6978c1066307dcf7ec88/Day-Stay-Way-A0.jpg" data-mid="201970084" border="0" alt="Day Stay Way service blueprint identifies the DSU service process as 20 &#38;lsquo;interruptive factors&#38;rsquo; outnumbering 9 &#38;lsquo;mitigating factors&#38;rsquo;. Most of the interruptions were taking place at the arrival and waiting stage of the day of procedure" data-caption="Day Stay Way service blueprint identifies the DSU service process as 20 ‘interruptive factors’ outnumbering 9 ‘mitigating factors’. Most of the interruptions were taking place at the arrival and waiting stage of the day of procedure" src="https://freight.cargo.site/w/1000/i/1297b51934b26eeec28b02e0132a906194b89007f9fb6978c1066307dcf7ec88/Day-Stay-Way-A0.jpg" /&#62;
&#60;img width="1080" height="1522" width_o="1080" height_o="1522" data-src="https://freight.cargo.site/t/original/i/0c1e5e5b1b0f03cd6466bd5c0c4746c0900359d91a3f2ac1ce22b0174225c07d/Day-Stay-Relay-A0.jpg" data-mid="201970083" border="0" alt="Day Stay Relay journey map illustrates the meandering motion of the DSU journey, and all the touchpoints involved. It shows the pathway becomes complicated on the day of procedure, and allows for easy identification of the positions in the DSU experience where a service touchpoint could be changed to have more value and/or impact" data-caption="Day Stay Relay journey map illustrates the meandering motion of the DSU journey, and all the touchpoints involved. It shows the pathway becomes complicated on the day of procedure, and allows for easy identification of the positions in the DSU experience where a service touchpoint could be changed to have more value and/or impact" src="https://freight.cargo.site/w/1000/i/0c1e5e5b1b0f03cd6466bd5c0c4746c0900359d91a3f2ac1ce22b0174225c07d/Day-Stay-Relay-A0.jpg" /&#62;
&#60;img width="1080" height="1086" width_o="1080" height_o="1086" data-src="https://freight.cargo.site/t/original/i/4613559e0e3c346f960e89246bc03a01d38f6b613bffd37141d7f50b2e274c98/Portray-Short-Stay-A0.jpg" data-mid="201970085" border="0" alt="Portray Short Stay follow up infographic incorporates and summarises the new ideas from the reimagined journey into the current DSU one. Renamed from Day Stay Unit to better reflect the unpredictable nature of the DSU timetable, the new Short Stay Unit journey is more patient- and family-centred" data-caption="Portray Short Stay follow up infographic incorporates and summarises the new ideas from the reimagined journey into the current DSU one. Renamed from Day Stay Unit to better reflect the unpredictable nature of the DSU timetable, the new Short Stay Unit journey is more patient- and family-centred" src="https://freight.cargo.site/w/1000/i/4613559e0e3c346f960e89246bc03a01d38f6b613bffd37141d7f50b2e274c98/Portray-Short-Stay-A0.jpg" /&#62;


Solution&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	Human touchpoints of a service experience happen to be the most impactful one for users. The nurses of DSU were beloved, but the other touchpoints were letting down the overall experience and lingering sentiment towards DSU.Because of my graphic design and creative advertising background, I could see parallels between beloved services and beloved brands. 
Brands can be loved by its audience if its experience is good, and good brand experiences can be summarised as 3 C’s:Coherent — the whole experience fits together. There are few speed bumps or jarring touchpointsCredible — the organisation’s actions and visual communications align with their identity, vision, and valuesConsistent — only through consistency can an organisation establish authenticity and&#38;nbsp;trust My reimagining propositions the DSU as a brand too. The 3 C’s branding principles guided my new journey’s coherence, credibillity, and consistency. It’s captured through a handbook titled ‘Our Short Stay’. I’ve renamed the Day Stay Unit into Short Stay Unit (SSU) to better reflect the unpredictable nature of the DSU timetable.

&#60;img width="1080" height="811" width_o="1080" height_o="811" data-src="https://freight.cargo.site/t/original/i/d7f71ec7c527b9432228f7c2d59f6828d5f5bf958ec534e25373bfc894c04e70/CDS_7.jpg" data-mid="201970318" border="0"  src="https://freight.cargo.site/w/1000/i/d7f71ec7c527b9432228f7c2d59f6828d5f5bf958ec534e25373bfc894c04e70/CDS_7.jpg" /&#62;
&#60;img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/2a19df78b93aea7a89ea58864baec60b1b38fb156d3854befb1d3f89191f09d3/CDS_6.jpg" data-mid="201970317" border="0"  src="https://freight.cargo.site/w/1000/i/2a19df78b93aea7a89ea58864baec60b1b38fb156d3854befb1d3f89191f09d3/CDS_6.jpg" /&#62;
&#60;img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/e87b9cbf8f330b771b780a3708e2604508653dac1dd5358653ccc795761981ff/CDS_5.jpg" data-mid="201970316" border="0"  src="https://freight.cargo.site/w/1000/i/e87b9cbf8f330b771b780a3708e2604508653dac1dd5358653ccc795761981ff/CDS_5.jpg" /&#62;
&#60;img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/db311b84121b921df83c13b1aec365776bdf23507726041b78f9c831bc512c8f/CDS_4.jpg" data-mid="201970315" border="0"  src="https://freight.cargo.site/w/1000/i/db311b84121b921df83c13b1aec365776bdf23507726041b78f9c831bc512c8f/CDS_4.jpg" /&#62;


	Reflection&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	The factors that contribute to a negative DSU experience are often small, uncontrollable, or caused by the ingrained bureaucratic system. Design may not ever be able to solve these. Instead ‘Our Short Stay’ is an aspirational book that attempts to show design’s potential impact on improving health seekers’ experiences. &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; By showing Starship what this reconceptualised experience might look and feel like, we can promote a culture change amongst staff — there are no limits to improving experience when users are championed as the centre.
This project was awarded with First Class Honours. It’s also a Bronze winner in the Student Public Good category at the 2017 Best Awards, and Highly commended in the Graphics category at the 2017 Creative Conscience Awards.
View the exegesis︎︎︎ and full resolutions of Day Stay Way and Day Stay Relay.


&#60;img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/a3bc04b2439946b491fd39b54c1889ff230a9d50698b7c17a95524f58d4cd23a/CDS_8.jpg" data-mid="201970319" border="0"  src="https://freight.cargo.site/w/1000/i/a3bc04b2439946b491fd39b54c1889ff230a9d50698b7c17a95524f58d4cd23a/CDS_8.jpg" /&#62;
&#60;img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/93e5c49fe6faa422f0580ffb4b3d22fb826459399a59559698dc696bca91e6de/CDS_9.jpg" data-mid="201970320" border="0"  src="https://freight.cargo.site/w/1000/i/93e5c49fe6faa422f0580ffb4b3d22fb826459399a59559698dc696bca91e6de/CDS_9.jpg" /&#62;
&#60;img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/a5165f7c541a660152475da1ef70b55ea4860e008e63d4d43060a3f3e1e4ee63/CDS_10.jpg" data-mid="201970321" border="0"  src="https://freight.cargo.site/w/1000/i/a5165f7c541a660152475da1ef70b55ea4860e008e63d4d43060a3f3e1e4ee63/CDS_10.jpg" /&#62;
&#60;img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/fd215cec1e92f5c0aaed92531058187764d2b36aea790ff4397812c97dd3830f/CDS_11.JPG" data-mid="201970326" border="0"  src="https://freight.cargo.site/w/1000/i/fd215cec1e92f5c0aaed92531058187764d2b36aea790ff4397812c97dd3830f/CDS_11.JPG" /&#62;
&#60;img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/de6d9d43b71a13d9fcb1c6c299f61b36616c5ada48ccb73ee20039f148308f74/CDS_12.jpg" data-mid="201970331" border="0"  src="https://freight.cargo.site/w/1000/i/de6d9d43b71a13d9fcb1c6c299f61b36616c5ada48ccb73ee20039f148308f74/CDS_12.jpg" /&#62;
&#60;img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/6b92aea062ebd937ba40d887885c8ea6389d584ecb78706aa9e5e65529d27354/CDS_13.jpg" data-mid="201970337" border="0"  src="https://freight.cargo.site/w/1000/i/6b92aea062ebd937ba40d887885c8ea6389d584ecb78706aa9e5e65529d27354/CDS_13.jpg" /&#62;
&#60;img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/e53ff80cd4b8aa15e87df8b6819948dfe4fb2311e63d9f20ce23c47886e04315/CDS_1.jpg" data-mid="201970312" border="0"  src="https://freight.cargo.site/w/1000/i/e53ff80cd4b8aa15e87df8b6819948dfe4fb2311e63d9f20ce23c47886e04315/CDS_1.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>About</title>
				
		<link>https://annahan.lol/About</link>

		<pubDate>Wed, 17 Jan 2024 00:22:34 +0000</pubDate>

		<dc:creator>Anna Han</dc:creator>

		<guid isPermaLink="true">https://annahan.lol/About</guid>

		<description>About Anna Han


	&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp; I’m a UX/UI Designer and User Researcher born in Auckland, New Zealand.

I cut my teeth as a Research Assistant at Sky TV NZ, then furthered myself as an end-to-end UX/UI Designer at Vista Entertainment Solutions. After travelling in Europe I settled as a UX Designer at travel company Dertour. Currently seeking new opportunities in Berlin, Germany.Outside of my 9 to 5, I mentor volunteers for the Service Design Network’s Young Talent Board. Prior to moving abroad, I organised events for UX Auckland for 4 years.
︎ Contact directly

	︎ Connect professionally
︎ Stalk casually


	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/14120b57b477fd3fd6fe0f3868e0079369e3b297063d6f8606facb1e9b63c70e/selfie_optimised.gif" data-mid="201969285" border="0"  src="https://freight.cargo.site/w/1000/i/14120b57b477fd3fd6fe0f3868e0079369e3b297063d6f8606facb1e9b63c70e/selfie_optimised.gif" /&#62;
My original love was graphic design. I relished the challenge of visually expressing a message or concept in the most effective way possible: could effective visual communication change people’s minds, then eventually, change people’s behaviours?However, my honours year project at Starship Children’s Health led to two epiphanies that changed the course of my life:
	Talking to people was infinitely more interesting than the designing of graphic deliverables.My career as a designer will be for naught if I wasn’t addressing the core issue afflicting end-users.
My ‘discovery’ of Human Centred Design, User Experience, and Design Research instilled in me a belief that good design requires problem finding first in order to problem solve effectively. Talking with end-users affirmed that the answer already lies with people. You just need to ask better questions.
I believe that answer lives hidden and embedded in the invisible systems underneath: in the front stage analogue contexts customers move through, and the back stage employee culture that make those moments. Both shape into the service experience, and ultimately, the brand narrative.


</description>
		
	</item>
		
		
	<item>
		<title>Contact</title>
				
		<link>https://annahan.lol/Contact</link>

		<pubDate>Wed, 17 Jan 2024 00:22:34 +0000</pubDate>

		<dc:creator>Anna Han</dc:creator>

		<guid isPermaLink="true">https://annahan.lol/Contact</guid>

		<description>Contact Anna Han

	Now seeking opportunities in Berlin as a UX/UI designer.
︎ Contact directly︎ Connect professionally
︎ Stalk casually
	

Privacy Policy &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; 

&#38;nbsp;Impressum</description>
		
	</item>
		
		
	<item>
		<title>Privacy Policy</title>
				
		<link>https://annahan.lol/Privacy-Policy</link>

		<pubDate>Tue, 16 Jun 2026 20:08:19 +0000</pubDate>

		<dc:creator>Anna Han</dc:creator>

		<guid isPermaLink="true">https://annahan.lol/Privacy-Policy</guid>

		<description>Privacy PolicyEffective Date: 01.05.2026


	Introduction and organisational infoWe, at Anna Han, are dedicated to serving our contacts to the best of our abilities. Part of our commitment involves the responsible management of personal information collected through the website of&#38;nbsp;annahan.lol, and any related interactions. Our primary goals in processing this information include:
Enhancing the user experience on our platform by understanding customer needs and preferences.Providing timely support and responding to inquiries or service requests.Improving our products and services to meet the evolving demands of our users.It is our policy to process personal information with the utmost respect for privacy and security. We adhere to all relevant regulations and guidelines to ensure that the data we handle is protected against unauthorised access, disclosure, alteration, and destruction. Our practices are designed to safeguard the confidentiality and integrity of your personal information, while enabling us to deliver the services you trust us with.
We do not have a designated Data Protection Officer (DPO) but remain fully committed to addressing your privacy concerns. Should you have any questions or require further information about how we manage personal information, please feel free to contact us at annahan94@gmail.com or +64212685361.

Your privacy is our priority. We are committed to processing your personal information transparently and with your safety in mind. Rest assured, all activities are conducted in strict compliance with applicable privacy laws.

Scope and applicationOur privacy policy is designed to protect the personal information of all our stakeholders, including website visitors, registered users, and customers. Whether you are just browsing our website annahan.lol, using our services as a registered user, or engaging with us as a valued customer, we ensure that your personal data is processed with the highest standards of privacy and security. This policy outlines our practices and your rights related to personal information.Data collection and processingThe following list details the types of personal information we may process:
IP addressIP-based approximate locationOperating system and versionBrowser fingerprintPlease note, that we only process information that is essential for delivering our services, complying with legal obligations, or enhancing your user experience. Your privacy is paramount, and we are dedicated to handling your personal information responsibly and in accordance with all applicable laws.At Anna Han, we believe in using personal information responsibly and ethically. The data we collect serves multiple purposes, all aimed at enhancing the services we offer and ensuring the highest level of satisfaction among our users, customers, and employees. Here are the key ways in which we use the personal information collected:
Analytics and performance tracking
Your privacy is our priority. We process your personal information transparently and in accordance with your preferences and applicable privacy laws. We are committed to ensuring that your data is used solely for the purposes for which it was collected and in ways that you have authorised.Data storage
Personal information is stored in secure servers located in the following locations: . For services that require international data transfer, we ensure that such transfers comply with all applicable laws and maintain data protection standards equivalent to those in our primary location.
Data hosting partners: We partner with reputable data hosting providers committed to using state-of-the-art security measures. These partners are selected based on their adherence to stringent data protection standards.


Data processing agreementsWhen we share your data with third-party service providers, we do so under the protection of Data Processing Agreements (DPAs) that ensure your information is managed in accordance with GDPR and other relevant data protection laws. These agreements mandate that third parties implement adequate technical and organisational measures to ensure the security of your data.


Transparency and controlWe believe in transparency and providing you with control over your personal information. You will always be informed about any significant changes to our sharing practices, and where applicable, you will have the option to consent to such changes.

Your trust is important to us, and we strive to ensure that your personal information is disclosed only in accordance with this policy and when there is a justified reason to do so. For any queries or concerns about how we share and disclose personal information, please reach out to us at annahan94@gmail.com or +64212685361.User rights and choicesAt Anna Han, we recognise and respect your rights regarding your personal information, in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws. We are committed to ensuring you can exercise your rights effectively. Below is an overview of your rights and how you can exercise them:Right of access (Art. 15 GDPR): You have the right to request access to the personal information we hold about you and to obtain information about how we process it.Right to rectification (Art. 16 GDPR): If you believe that any personal information we hold about you is incorrect or incomplete, you have the right to request its correction or completion.Right to erasure ('right to be forgotten') (Art. 17 GDPR): You have the right to request the deletion of your personal information when it is no longer necessary for the purposes for which it was collected, among other circumstances.Right to restriction of processing (Art. 18 GDPR): You have the right to request that we restrict the processing of your personal information under certain conditions.Right to data portability (Art. 20 GDPR): You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit those data to another controller.Right to object (Art. 21 GDPR): You have the right to object to the processing of your personal information, under certain conditions, including processing for direct marketing.Right to withdraw consent (Art. 7(3) GDPR): Where the processing of your personal information is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.Right to lodge a complaint (Art. 77 GDPR): You have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal information violates applicable data protection laws.

Exercising your rightsTo exercise any of these rights, please contact us at annahan94@gmail.com or +64212685361. We will respond to your request in accordance with applicable data protection laws and within the timeframes stipulated by those laws. Please note, in some cases, we may need to verify your identity as part of the process to ensure the security of your personal information.
We are committed to facilitating the exercise of your rights and to ensuring you have full control over your personal information. If you have any questions or concerns about how your personal information is handled, please do not hesitate to get in touch with us.

Cookies and tracking technologies
At Anna Han, we value your privacy and are committed to being transparent about our use of cookies and other tracking technologies on our website annahan.lol. These technologies play a crucial role in ensuring the smooth operation of our digital platforms, enhancing your user experience, and providing insights that help us improve.


Understanding cookies and tracking technologies
Cookies are small data files placed on your device that enable us to remember your preferences and collect information about your website usage. Tracking technologies, such as web beacons and pixel tags, help us understand how you interact with our site and which pages you visit.How we use these technologiesEssential cookies: Necessary for the website's functionality, such as authentication and security. They do not require consent.Performance and analytics cookies: These collect information about how visitors use our website, which pages are visited most frequently, and if error messages are received from web pages. These cookies help us improve our website.Functional cookies: Enable the website to provide enhanced functionality and personalisation, like remembering your preferences.

</description>
		
	</item>
		
	</channel>
</rss>