About Anna Han
I cut my teeth as a Research Assistant at Sky TV NZ, then furthered myself as an end-to-end UX/UI Designer at Vista Entertainment Solutions. After travelling in Europe I settled as a UX Designer at travel company Dertour. Currently seeking new opportunities in Berlin, Germany.
Outside of my 9 to 5, I mentor volunteers for the Service Design Network’s Young Talent Board. Prior to moving abroad, I organised events for UX Auckland for 4 years.
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My original love was graphic design. I relished the challenge of visually expressing a message or concept in the most effective way possible: could effective visual communication change people’s minds, then eventually, change people’s behaviours?
However, my honours year project at Starship Children’s Health led to two epiphanies that changed the course of my life:
- Talking to people was infinitely more interesting than the designing of graphic deliverables.
- My career as a designer will be for naught if I wasn’t addressing the core issue afflicting end-users.
My ‘discovery’ of Human Centred Design, User Experience, and Design Research instilled in me a belief that good design requires problem finding first in order to problem solve effectively. Talking with end-users affirmed that the answer already lies with people. You just need to ask better questions.
I believe that answer lives hidden and embedded in the invisible systems underneath: in the front stage analogue contexts customers move through, and the back stage employee culture that make those moments. Both shape into the service experience, and ultimately, the brand narrative.